Hear me on this: There is no article of clothing that can make a woman feel more powerful or more confident, than the right piece of lingerie.
It’s something that has the potential to make someone feel empowered and, yes – sexy.
You just have to find the right brand for you.
If you’ve not yet discovered lingerie you love to wear – under or without anything else – we’ve rounded up the best lingerie brands for you to buy online here, including Kim Kardashian’s just released “nipple push-up bra” from her best-selling brand SKIMS.
Yep, you read right. Nips are back. Tell a friend.
In a tongue-in-cheek promo video posted on her Instagram over the weekend, Kim explains: “The earth’s temperature is getting hotter and hotter. Sea levels are rising. The ice sheets are shrinking. I’m no scientist, but I believe everyone can do their skillset to do their part.
“That’s why I’m introducing a brand-new bra with a built-in nipple so matter how hot it is, you’ll always look cold.
“Some days are hard but these nipples are harder. And unlike the icebergs, these aren’t going anywhere.”
The SKIMS Ultimate Nipple Push Up Bra has the “perfect fullness, enhanced shape, and authentic augmentation of the Ultimate Bra” but now comes with a “built-in raised nipple detail for a perky, braless look that makes a bold statement”.
And you bet it’s caused quite the stir on social media, with happy shoppers posting their try-on videos on TikTok.
“Oh my god, I love it,” one shopper screamed when she tried on the bra for the first time. Hundreds of comments on the videos simply say “need”, “OK want” and “goals”.
And after just a couple of days, three colourways have already sold out. So if you’re keen to get your hands on the “ultimate attention-grabbing” bra, be quick and add to cart asap.
HOW WE CHOOSE PRODUCTS
To help you find the best lingerie for your needs and budget, we asked Kirstin Sweeney, General Manger of Sales at Bendon Lingerie for her expert advice and recommendations on what to look for when buying a bra and underwear.Kirstin has been working at the iconic lingerie brand for over a decade so when it comes to bras you can trust that she really knows what she is talking about. In addition, our shopping team read hundreds of customer reviews and looked at test results and ratings from product review sites to find the best lingerie brands from premium to budget to help you find the right one.
OUR TOP PICKS
In this article
EDITOR’S PICK
This New Zealand brand has been a leader in intimate apparel for over 70 years. It is one of those classic, reliable brands that people come back to time and time again. But while they are of course known for their trusty, everyday bras, the brand is also home to more intricate intimate pieces for when you’re after that little bit of added sexiness.
Plus, did you know you probably have been pronouncing the name wrong for years? The brand is pronounced “bend-on” after its ability to bend on your body.
Sofia Underwire Bra, $56.21 (down from $74.95) at Myer
The perfect combo of sexy and support, this balconette underwire style bra from Bendon takes our pick for the best bra on the market right now. Multiple members of the team have it and all love its delicate, pretty nature. The rigid lace and soft stretch mesh work together to provide the ultimate support. Kirstin notes that the “soft lace scallop edge and gathered satin strap details give it a sophisticated touch.”
Sexy and sophisticated? Sign us up.
Plus, it is available up to a G Cup and unlike other bras that claim to go up to bigger sizes but never actually work, members of the team can personally confirm that this is not the case for the Sofia bra. It provides the perfect “subtle uplift and support” says Kirstin.
The bra is also available from the Bendon website.
Sofia Bikini Brief, $29.96 (down from $39.95) at Myer
Make it a set with the matching black briefs. Featuring lace detailing, these undies have a feminine feel but also are super comfortable too with the stretch mesh over the back. Plus, the satin bow at the front adds that little bit of extra sweetness. The briefs are also available from the Bendon website.
When it comes to basics like bras and undies, going somewhere trusted is definitely important. Target is home to hundreds of choices in not only products but also different brands too so you can be sure to find something you like. Whether you’re after a classic T-shirt bra or interested in something a little more sexy, Target has got you covered. Plus, it’s also hard to look past their amazing prices.
WHAT WE’RE LOVING
Moulded Wirefree Bra – Heirloom Lilac, $32 at Target
Gone are the days when women had to suffer in silence all day long with pesky wire from their bras poking into them. These days, comfort is key and the Moulded Wirefree Bra from Target is just the ticket. Designed to create a smooth silhouette under your clothes, it is not only comfortable but supportive too. It’s also great for those with a larger bust, featuring thick adjustable shoulder straps for extra support.
This bra also has over 1000 five-star reviews.
“The most comfortable & long wearing bra I have ever worn,” said one five-star review.
Another wrote, “Have been wearing these bras for twenty years the most comfortable bras ever.”
5 Pack Cotton/Elastane Full Briefs, $12.95 at Target
If you’re after some trusty undies that won’t let you down, this five-pack is the way to go. Providing full front, side and back coverage, you won’t be lacking in comfort and support. Made from a cotton/Lycra blend, these are the undies you put on every day without any second thought.
Reviewers online are also big fans.
“I have been buying the pack of 5 briefs from Target for years,” wrote one five-star review.
“If they did fall apart after 1 year I would be OK with that given the price BUT THEY DONT!
“Mine last for years! Extremely comfortable, dry quickly when washed and maintain their shape over and over,” they continued.
Founded on the Gold Coast, Homebodii is all about providing gorgeously feminine sleepwear, loungewear and lingerie to women that’s not only comfortable but draws inspiration from our Aussie landscape. While Homebodii are best known for their bridal loungewear (which has even been showcased at New York Fashion Week) they also make a stunning range of intimates that can’t be slept on.
Their lingerie range consists of bodysuits that can be easily styled with denim or a cute skirt for a night out, as well as wire-free lace bralettes that don’t compromise on style while offering comfort. Their Australian designed Petra range is made with 95 per cent Lenzing Modal, a certified sustainable botanical fibre, that has the bonus of feeling silky smooth against your skin.
WHAT WE’RE LOVING
Petra Tencel Bralette, $69.95 at Homebodii
This bralette is not only made from sustainable materials but it also features gorgeous lace detailing. Other features include rose gold hardware, adjustable flutter straps and a bust that’s lightweight and moulds to your shape.
“Really soft and comfy, I’m surprised lace can feel this comfortable!” one five star review reads.
“I have been looking for a lace bralette to feel confident and feminine around the house. I am so thankful I came across the Homebodii website. The Petra Bralette is such a lovely, delicate design with soft material for added comfort,” another five star review reads.
“I ordered it in pink also which is also stunning. My order arrived promptly and came beautifully presented with the added touch of a gorgeous hand written card. I can’t wait to place another order!”
Brooklyn Bodysuit, $149.95 at Homebodii
This bodysuit is great value when you consider you can wear it either as part of your outfit as well as lingerie under your clothes. Made from satin, the Brookyln Bodysuit has ultra-flattering balcony underwire cups as well as an elasticated waist and lightly boned bodice.
There’s so many different ways you could wear this bodysuit: Pair it with jeans and a blazer for a smart casual look or with your favourite skirt and heels for a night out. Plus it works great if you’re looking for underwear that’s not quite shapewear but will still cinch you in all the right places. It’s also comes in white, making it a great gift for a bride-to-be to wear while she’s getting ready on her big day.
Five star reviews from shoppers say it is “simple, classy, comfortable and hugs the curves in all the right spots” as well as having a “gorgeous silky feel”.
BEST AFFORDABLE LINGERIE BRANDS
Cotton On Body is a classic Australian lingerie brand for a reason. From their everyday pieces to their more elevated alluring products, they do it right and they do it well. And at a reasonable price, too. You’ll find a range of options to suit different sizes and shapes, with bra sizes ranging from 8A to 14F and underwear from 6 to 30 or S to XXXL.
WHAT WE’RE LOVING
Ultimate Comfort T-shirt bra, $34.99 at Cotton On
Crafted from a four-way stretch fabric that moves with your body and featuring contoured, smooth cups and plush shoulder straps, this is a bra you’ll wear over and over again. Coming in at less than $30, it’s no surprise that is has been sold more than 127,289 times all over the world.
Senior Manager Ecommerce Content and Strategy, Edwina Carr Barraclough, tried it out and had this to say: “Upon clipping it up and setting about my day I was struck by one thing: how incredibly comfy it was. It felt like my boobs were being cradled in a soft yet supportive cloud.”
Another former writer Jessica says, “I liked the simple but sexy design (I’m vain, so sue me), my boobs felt perfectly nestled and I couldn’t even feel the bra during the day.”
Organic Cotton Rib Bikini Brief, $12.99 at Cotton On
A friend of mine has been recommending these undies to our whole friendship group for years now. She says they are the “most comfortable undies” she has ever worn. Although I have been a fan of Boody undies for a few years now, I must say this ribbed pair comes pretty close in my book. Made from 95 per cent organic cotton and featuring a textured rib fabrication, they’re as flattering as they are comfortable.
Another classic Australian brand, Bras N Things is your go-to for all things lingerie. Whether you’re in need of a comfy everyday bra or a more exciting sexy piece, Bras N Things has you covered. And at a super reasonable price too, it’s hard to look past this reliable brand. Bra sizes range from 8A to 22G and underwear from 6 to 22.
WHAT WE’RE LOVING
Posie Lace Full Cup Bra, $59.99 at THE ICONIC
Crafted from a blend of mesh and overlaid lace detail, this plunge bra is a perfect mix of flirty and fun. The sweet ivory colourway paired with the stain bow is just the cherry on top.
Bethany Brazilian Knicker, $29.99 at THE ICONIC
Create the ultimate matching set with these Brazilian style undies from Bras N Things. Featuring a lace front with stain binds, these briefs will make a great addition to your lingerie drawer.
Dedicated to ethical transparency of their processes and use of the finest materials, Everlane has become the go-to brand for those who demand excellence from the brands they give their money to. Don’t expect trends here – only timeless, quality designs that will survive the years. Bra and underwear sizes range from XXS TO 2XL.
WHAT WE’RE LOVING
The Cotton Bralette, $49 at Everlane
The Bralette is a signature item of the Californian label, with over 680 reviews giving it just shy of a five-star rating. Fashioned from a rich cotton-blend material, in a universally flattering athletic cut, it comes in pink, onyx and heather grey.
The Cotton Hipster, $26 (or 3 for $63) at Everlane
Score the matching briefs for that easy, comfortable every day feel. Featuring an easy low rise, and moderate bum coverage that won’t ride up, these undies are designed for getting down to business.
BEST SIZE INCLUSIVE LINGERIE BRANDS
Kim Kardashian’s fashion brand has truly changed the game when it comes to combining comfort and style. The brand’s underwear and shapewear especially are true must-haves. Gone are the days when donning some shapewear meant squeezing and contorting your body into a million different shapes. With Skims, support and comfort are at the forefront of everything they do. Bra sizes range from XXS to 5XL and 8A to 24FF and underwear from XXS to 5XL.
WHAT WE’RE LOVING
Sculpting bralette, $70 at Skims
If, like me, you need a lot of support and the idea of an underwire-free bra is a scary concept then Skims might be the perfect option. Designed for strong, targeted compression, this bra supports all the support you need without sacrificing comfort. This seamless piece is perfect for everyday. “Makes me feel so good,” wrote one five-star review on Google and honestly, isn’t that all we want from a bra? This is a purchase you won’t regret.
Sculpting mid waist brief, $58 at Skims
Shapewear but make it comfy. Invisible under everything, these briefs are designed to keep your tummy supported while also lifting and shaping your butt. “Sculpted to my max! Love this! It sucks it in without being uncomfortable and smooths everything out perfectly,” wrote one five-star review.
Since 1948, French lingerie brand Simone Perele has been creating lingerie that celebrates and empowers the female form. And unlike other more elaborate designer lingerie brands Simone Perele caters to a large range of bust sizes. The brand is a firm believer that larger busts shouldn’t be reduced to basic designs that are all about functionality with no thought towards aesthetics. Simone Perele has an extensive collection of elegant, refined pieces so that people with larger chests can feel not only comfortable but beautiful too. Bra sizes range from 8AA to 24G and underwear from 8 to 24.
WHAT WE’RE LOVING
Karma Full Cup Control Bra Ivory, $129.95 at Myer
Combining an ultra-control cup with a delicate lace design, this bra is ideal for larger busts. A true work of art, the bra features foam padding, underwire for uplifting support, full coverage, multiway straps and Italian jacquard lace with scalloped edging.
Karma Bikini Brief Ivory, $54.95 at Myer
Full-coverage underwear paired with a feminine lace design puts these briefs at the top of our list. Made from ultra-soft knitted fabric in a classic bikini cut, we love how the lace design at the front adds that sultry touch while the full-coverage back helps add some comfort back in.
BEST LUXURY LINGERIE BRANDS
Classic silhouettes and playful colour palettes are the trademark of London lingerie brand, Dora Larsen. Rejecting quiet and neutral shades in favour of colour combinations found little to nowhere else, these pieces are the modern take on timeless undergarments that will delight every woman who favours the bold and beautiful.
WHAT WE’RE LOVING
Vita recycled-lace underwired bra, $113.10 at Net-a-Porter
The Vita recycled-lace underwired bra is quintessential Dora Larsen, fashioned from hot pink lace and finished with contrasting red straps. Underwired, it offers support without disguising your natural shape.
Vita Graphic stretch recycled-lace briefs, $66.53 at Net-a-Porter
Cut to offer moderate coverage, these briefs are a comfortable yet stylish pick for every day. Once you pop on the these fun yet feminine briefs, you’ll truly be ready to tackle the day.
Would it really be a list of the best lingerie brands without Calvin Klein? This iconic American brand was founded in 1968 and since then has evolved into one of the most recognised brands in the world. Known for its exceptional quality and classic designs, Calvin Klein is loved by celebrities and regular people alike thanks to its simple aesthetic and comfy fit.
WHAT WE’RE LOVING
Invisibles Lightly Lined V-neck Bralette, $59.95 at THE ICONIC
This bralette has gone viral on TikTok, with shoppers labelling it the perfect bra for bigger busts, especially if you don’t want visible bra straps under your clothes.
“You will not be able to return to normal bras once you’ve tried these bras,” influencer Loz Curtis said in a TikTok video about the “truly life changing” bra.
“The reason I love these is if you have bigger boobs these are minimising, they’re not going to make your boobs look huge … they don’t have the underwire, they smooth this part of the body.”
Invisibles Hipster Briefs, $29.95 (or 3 for $60) at THE ICONIC
For the record, there is nothing wrong with undie lines under your clothes. We all wear them and it’s nothing to be ashamed of. However, if you are truly after a seamless fit, then look no further. Crafted with a raw edge seam, these briefs are designed to keep you comfy all day and not show up under any clothes. Made from a lightweight woven fabric, these form-fitting undies have a hipster cut and will see you through any occasion.
Love Stories is a lingerie brand created by women, for women. Putting comfort first, the beloved brand is known for its iconic bralettes that focus on making the wearer feel great. Featuring beautiful lace designs and slinky silk pieces, this is a brand that truly makes you feel amazing. And isn’t that what we all want from our lingerie? Bra cup sizes range from A to F and underwear from S to XXL.
WHAT WE’RE LOVING
Love Lace ruffled recycled-lace soft-cup triangle bra, $42.60 (down from $106.50) at Net-a-Porter
Crafted in a bold red colourway but paired with a soft lace and ruffled design, this bra is the perfect combination of sexy and sweet. The lace is made from 56 per cent recycled fibres too.
Lola ruffled lace briefs, $30.58 (down from $61.16) at Net-a-Porter
Make it a set with these matching red briefs. Featuring buttons at the front and a small cutout at the back, these are perfect for adding a bit of fun on Valentine’s Day (or any day for that matter).
Undeniably synonymous with luxury, Italian fashion house La Perla has maintained its position as one of the most desirable lingerie brands since its conception in the mid-50s. Known for use of decadent materials and trims, skilful corsetry and elegant designs, expect to feel pure decadence with one of these designs against your skin.
WHAT WE’RE LOVING
Souplè lace triangle cup bra, $200 at Farfetch
The Souplè lace triangle cup bra is pure romanticism. Crafted from a blend of cotton with floral lace cups, the delicate design reveals the natural curves of its wearer.
Donna lace briefs, $140 at Farfetch
Create a matching set with these ivory briefs from La Perla. Crafted from stretch cotton and finished with floral lace trim, these sweet briefs will work just as well on your wedding day as they will on a classic Friday night out.
BEST SEXY LINGERIE BRANDS
ROSIE HUNTINGTON-WHITELEY LINGERIE AT MARKS AND SPENCER
Supermodel Rosie Huntington-Whiteley’s collaboration with iconic British brand, Marks & Spencer, is truly a work of art. From colourful silk and elegant lace pieces to comfy casual underwear, this is a brand we’ve been keeping our eye on for a long time. We’re particularly a fan of the more sultry pieces and love the touch of glamour they bring to our everyday lives. Bra sizes range from 10A to 20E and underwear from 3XS to 5XL.
WHAT WE’RE LOVING
Lace Beau Wired Plunge Bra With Silk A-E, $67.99 at Marks and Spencer
Crafted in a deep pink, this plunging bra is designed to enhance your natural cleavage while also providing the necessary extra support. Featuring feminine florals and vintaged-inspired lace, it’s the perfect piece when you’re after a little confidence boost.
Rose Silk Print High Leg Knickers, $33.99 at Marks and Spencer
Create a set with these elegant and sumptuous matching briefs. Made from silk and lace, it’s hard to not feel your best when you don this alluring set. Featuring a high-rise waist and a high-leg, this flattering silhouette will make you feel on top of the world.
English brand, Lovehoney, is motivated by a vision of improving the sexual wellness of all people. Best known for their edit of sex toys and accessories, the retailer also sells provocative lingerie to suit every figure and wallet. Some reviews note that buying a set can be difficult when it comes to sizing but one way around this is to buy your bra and underwear separately so you can get your perfect size in both. Sizes range from small (size 6-8) to 5/6XL (size 26-28).
WHAT WE’RE LOVING
Black Longline Bra and Crotchless Thong Set, $74.95 at Lovehoney
Featuring a longline lace bra and delicate high-waisted G-string, this flirty look is inspired by steamy hit series Bridgerton. In fact, their recently released Wild Anticipation collection draws all its chic designs from the romantic magic of the show, featuring delicate watercolour floral teddies and floaty lace bodysuits. We love the size inclusive options and the affordable price points, too. “Love this set and how amazing it made me feel!” wrote one five-star review.
If you’re after high-quality lingerie that’s always sure to have you feeling your absolute best, Agent Provocateur is a sure winner. Since 1994, the British brand has been creating lingerie that was made to be seen. Known for not being afraid to step outside the lines, Agent Provocateur launched a new era of lingerie.
WHAT WE’RE LOVING
Lorna Bra, $108 (down from $180) at THE ICONIC
This sheer number comes in a number of colours, but we’re partial to this earthy green and warm pink combo. With dainty bows and chic scalloped cups, it’s the perfect balance between flirty and sexy, especially when paired with the matching underwear.
Lorna Thong, $39 (down from $65) at THE ICONIC
Sheer lace and dainty bows come together to create the ultimate piece in your lingerie collection. Its understated elegance combined with the sultry nature of the G-string = a true match made in underwear heaven.
A uniquely modern take on lingerie, English-born Bluebella can be counted on for designing new silhouettes, and incorporating combinations of trim and materials not seen in other lingerie collections. Motivated by a vision of empowering women to celebrate their strength and beauty, this lingerie is for the spirited and style-conscious woman. Bra sizes range from 8A to 20F and underwear from 6 to 20.
WHAT WE’RE LOVING
Nova Bra Black, $89.95 at Bluebella
This Nova Bra in Black has been crafted from superfine mesh and embroidered applique. Decidedly contemporary and provocative, it features uncovered cups and stylised cutouts throughout.
Nova Thong Black, $44.95 at Bluebella
Looking for a bold new addition, this provocative thong could be just the pick. Made from super fine string and delicate lace detailing, this is definitely not your everyday pair of cotton undies.
WHAT ARE THE DIFFERENT KINDS OF BRA DESIGNS?
There are many different designs of bras, though they don’t all enjoy the same level of popularity, era to era. The bullet bra – a full-cup bra with points at the centre of their cups – was hugely commonplace in the 1950s, then briefly again in the early 1990s (courtesy of Madonna) but are now, all but disappeared from stores. Soft cup bras, without padding or underwire, have largely been overlooked in recent decades – with push-up bras and similarly structured undergarments dominating trends – but no longer, as women are ever-increasingly turning to natural silhouettes.
WHAT IS THE COMFIEST BRA TYPE?
“Comfort is personal, but if you’re looking for the ultimate in cosy, let us introduce you to the T-shirt bra,” says Kirstin.
“It’s like a soft hug that lasts all day, thanks to its seamless design and smooth, moulded cups. Perfect under any outfit; it’s the unsung hero of the lingerie world.”
WHAT ARE THE DIFFERENT TYPES OF BRAS FOR DIFFERENT BREAST SHAPES?
According to Kirstin, the world of bras is wonderfully diverse. She says, “different breast shapes call for different bras”.
She continued: “For fuller busts, a balconette or full-coverage bra offers excellent support. For smaller or shallow breasts, a demi-cup or push-up can work wonders. If you have asymmetric breasts (and who doesn’t?), a bra with removable padding is your best friend. For wide-set breasts, a plunge style can bring everything front and centre.”
HOW OFTEN SHOULD I REPLACE MY LINGERIE?
Surprisingly, Kirstin says that a well-loved bra will typically only last about six to 12 months.
She says that if you start noticing the straps losing their stretch or the band getting too stretchy, it’s probably time for a new one.
HOW SHOULD I CARE FOR MY LINGERIE?
“Lingerie is like a close friend – treat it carefully, and it’ll be there for you,” says Kirstin.
She recommends hand washing your bras gently in cold water with mild detergent and laying them flat to dry, or placing them in a wash bag on a delicate wash.
A quick pro tip from Kirsten: “always clip up your bras in the back to keep them in shape”.
When it comes to briefs, a delicate machine wash with your undies in a lingerie bag works perfectly.
Most importantly, Kirsten says that “no matter the temptation, don’t put your lingerie in the dryer!” According to her, “it can damage delicate fabrics and shorten their lifespan.”
HOW DO I CHOOSE THE RIGHT SIZE OF LINGERIE?
Kirstin says that it all starts with knowing your measurements – both your band and your bust.
She says that once your have those numbers, it’s all about finding styles that feel like they were made for you.
And she says to remember, “it’s okay to have different sizes for different brands or styles. The important thing is how it feels on your body.”
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Originally published as 15 best lingerie brands to buy online in Australia 2023
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