H.E.R. always appears wearing dark or reflective glasses while she's performing, including at the Oscars, Grammys and the CMT Music Awards. But she doesn't wear them because she's shy, has stage fright, or has a medical condition requiring them. It all ties into the same reasoning behind her stage name.
The award-winning singer, who has her own line of sunnies with DIFF Eyewear, told Billboard in 2020 that "sunglasses are my thing." And as for what she wants fans to get out of her own sunglasses collection, she exclaimed, "I want them to feel their inner H.E.R.!" She noted, "When I wear my sunglasses, I feel mysterious. But at the same time, you can still get to know me."
Just as she didn't disclose who she was when her record label was sending her first album out for reviews, the sunglasses allow her to preserve some of her anonymity, per Distractify. She doesn't want the music to be about H.E.R. (pun intended); she wants it to be about the listener and how her music makes her listener feel. She isn't shy about sharing details of her life with her fans, according to the outlet — it's just that they're in her music, which she'd prefer to let speak for itself rather than dissect the meanings in interviews.
In an age of over-exposure due to social media and the 24/7 news cycle, H.E.R.'s approach to her persona and career is refreshingly old school.
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